Get found by the people already searching for you.
A plain-English, step-by-step guide to doing your own SEO properly. Written for business owners, bloggers and creators who would rather learn it once than pay an agency forever.
45-page PDF, instant download, updated for 2026
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This is where you want to be. The book shows you how to earn it.
Most SEO advice is either too vague or too technical.
"Create great content." "Build backlinks." "Optimize your Core Web Vitals." You've heard it all, but nobody tells you what to actually do on Monday morning. This book does. Every chapter ends with a short checklist of real tasks, and the final chapter turns everything into a week-by-week 90-day plan.
What's inside
Eleven chapters, in the order you should do them.
How search actually works
Crawling, indexing and ranking, search intent, core updates, and the spam policies to stay clear of.
Set up your SEO toolkit
The free tools that matter, set up in one afternoon: Search Console, Bing, analytics and a site crawler.
Keyword research that finds customers
A five-step process, a simple scoring system and a keyword map that stops your pages competing with each other.
On-page SEO
Titles, descriptions, headings, URLs, images and internal links, with a checklist for every page you publish.
Content that ranks
E-E-A-T explained simply, how to add real "information gain", content briefs, refreshing, pruning and using AI responsibly.
Technical SEO without the jargon
robots.txt, sitemaps, indexing reports, canonicals, Core Web Vitals and structured data.
Links and authority
Ten ethical link-building tactics that actually work, and what to never do.
Local SEO
Google Business Profile, reviews, NAP consistency and location pages that aren't spam.
SEO for AI search
How to get cited in AI Overviews and assistants like ChatGPT, and how to measure it.
Measure, report, improve
A one-hour monthly routine, quick wins hidden in Search Console, and what to do when rankings drop.
Your 90-day SEO plan
Thirteen weeks of tasks, in order, so you always know what to do next.
Plus a printable master checklist, a plain-English glossary and a list of recommended tools and resources.
Take a look inside
Clean, readable pages designed to be worked through, not skimmed.
This book is for you if…
- You run a business, work for yourself, or publish online
- You want to understand SEO well enough to do it yourself, or to judge an agency
- You can spare three to five hours a week
- You prefer clear steps over theory
It's not for you if…
- You want a guaranteed #1 ranking (nobody honest can promise that)
- You're looking for shortcuts, tricks or bought links
- You're already an experienced SEO professional
Questions
What format is the book?
A 45-page PDF that works on any phone, tablet or computer. You can also print it; the checklists are designed to be ticked off on paper.
How do I get it after paying?
You'll get a download link straight away on screen and by email.
Do I need technical skills?
No. If you can edit a page on your website and use a spreadsheet, you can follow every step. Technical topics are explained in plain English, with notes on what to ask your web developer when you need one.
Will this guarantee me a top ranking?
No, and you should be wary of anyone who says otherwise. Rankings depend on your competition, your site and your effort. What the book gives you is a clear, proven process to follow.
Is it up to date?
Yes. It's the 2026 edition and covers recent Google core updates, Core Web Vitals and how AI search is changing results.
Can I get a refund?
The book is a digital download delivered straight away. By buying, you ask for it to be supplied immediately and agree that the usual 14-day cancellation period ends once your download starts. If the file is faulty or doesn't download, contact us and we'll fix it or refund you. See our terms for details.
Start climbing today.
Real World SEO, 2026 edition. 45 pages, 11 chapters, every checklist and the full 90-day plan.
£19.99 one-time payment, plus local VAT or sales tax where it applies, added at checkout
Buy the eBook for £19.99Secure checkout. Instant PDF download.